Hack Your Subconscious to Achieve Your Goals 10 Times Faster
In 1992, Jesse Eitzer couldn’t afford an office, so he used the Beverly Hills Hotel lobby as his workspace. He didn’t do this to meet people in the industry but to absorb their energy. The key is to put yourself in the room with people who will move the needle for you. These places are everywhere.
You need to spend as much time as possible in spaces where the accomplishment of your goal is already normalized, not where people are still trying to achieve it. If you’re trying to get fit, don’t go somewhere where others are also attempting to get in shape. Instead, go where people are already fit.
We Are Social Creatures
Our brains will do everything they can subconsciously to fit in with the group. If there’s a gap between you and the group you’re surrounding yourself with, your subconscious will make decisions you can’t even fathom consciously to help you fit in with that group and accomplish your goal.
Surround Yourself with Success
If you want to:
- 🚀 Launch your startup, work at co-working spaces for startups
- 💻 Quit your job and freelance, join freelance groups or networking events
- 💪 Get fit, go to Pilates classes, healthy restaurants, or run clubs where people are already fit
- 💰 Become a millionaire, hang out at expensive restaurants or private clubs (you can even take a side job there)
The key is being in places where the goal is already normalized.
Additional Insights
- 📈 Surrounding yourself with successful people can help rewire your brain for success by exposing you to their habits, mindsets, and behaviors
- 🧠 This concept is rooted in the psychological principle of “social proof,” which suggests that we look to others for cues on how to think and behave
- 🌍 Many famous entrepreneurs, like Bill Gates and Mark Zuckerberg, attribute part of their success to surrounding themselves with other driven, successful individuals
